When only 22% of Latinos know how to create an investment plan, it's time to change the game! Learning how to invest our money, is crucial to building wealth. But without a plan, you may get lost in the sauce. It's like driving blindly to somewhere with no directions. Te vas a perder. But don't worry, aqui estoy! In this blog I am giving you a guide and tips on how to create an investment plan that includes real estate and other options that can help you build a financially strong future.
Latinos are behind on Investing
According to the 2022 Pew Research study, only 22% of Latino’s felt confident that they knew how to create an investment plan. Additionally, only 28% invested in the stock market. This is no bueno! If we want to close the racial wealth gap, we need to start investing! However, there are many obstacles that the Latino community has to deal with. We deal with little to no financial literacy and a pay gap. So many don’t know that they should invest or how. For many, the first time they hear about investing is when they have a 401(k) option at their jobs. However, very little information is given on how to maximize your 401(k).
Therefore, it is crucial to get educated and create a plan. A plan is your own personal roadmap that shows you and guides you on how to get from where you are to where you want to be. And for us Latinos, it’s a key to building generational wealth and closing that racial wealth gap. So here are some steps to creating your investment plan in 2025.

Step 1: Set Clear Financial Goals
Like with most things you want to accomplish, you have to start with your why and your goals. It may be tempting to jump right in, and if you have that is okay. However, circle back to this step to ensure that you are investing in the right vehicles, according to your why and goals. Make sure to use the SMART method to create specific, measurable, achievable, relevant, and time-bound goals. Also, create short-term, mid-term and long-term goals. For example:
- Short-term: Save $5,000 in the next year. I will achieve this by saving about $416 a month for the next year.
- Mid-term: Buy a rental property in 3 years. I will buy a property my first year, reinvest the cashflow into another, for 3 years.
- Long-term: Retire at 55 with $1M in investments. I will buy 15 properties and invest in my investment portfolio XXX amount until I reach the age of 55.
Pro tip: Write them down and display them (i.e vision board). Seeing them daily will help motivate you.
Step 2: Understand Your Current Financial Situation
Now for the difficult part. Auditing your finances. It can be triggering to look at them, especially when you have financial anxiety or trauma. But you have to know your starting point. However, give yourself grace and forgive yourself for your past money mistakes. Look at your finances honestly to see where your money is going and create a budget or money spending plan or budget. Make sure to allocate at least some income for investing.
Financial Self-Audit Questions:
- How much money is coming in?
- How much is going out?
- What debts do I have?
- What can I live without?
- What options do I have to decrease spending and debt?
- What options do I have to increase my income?
You can use tools like my Monthly Spending Plan & Yearly Tracker to help you.


Step 3: Know Your Investment Options
Before you invest, know what options are available to you. There are many ways to make your money work for you! Of course, retirement accounts and stocks are the most common. However, you can invest your money in many different avenues. Here I will cover three main ones.
Here are a few you should consider:
Stocks and Mutual Funds
The most common investment is stock investing. You always hear about the stock market this and that in the news. But what is a stock? A stock is unit that is used to describe a piece of ownership of a company. You can divide that stock into smaller shares like 1/2, 1/4 and so on. You own a percentage of the company based on he number of shares you own. The value of that stock may go up or down. You can purchase a single stock or in bundles like with in index funds or exchange-traded funds (ETF) for long-term growth.
Pro tip: Avoid day trading. Start with index funds or ETFs for passive investing. Set it and forget it!
Real estate Investing
Real estate investing is one of the best ways to build wealth. Of course I am a bit biased as I am a real estate investor. However, it is a proven strategy that builds wealth via cash flow, equity, appreciation, and the tax benefits. You can buy a rental properties for short or long-term, or flip properties. Interested in real estate investing? Download my free guide on how to get started!
Types of real estate investments:
- Single-family rentals: Start small.
- Multi-family properties: Bigger investment, bigger returns.
- REITs (Real Estate Investment Trusts): Hands-off option.
Pro tip: Start by house hacking. For example, buy a duplex, live in one unit, and rent out the other.
Investing in Cryptocurrency
Cryptocurrency is another investment you can try. What is cryptocurrency? It is a digital currency that uses cryptography for transactions and verification. The most known is Bitcoin. They are maintained by a decentralized authority. They are not regulated by the government or financial institutions. Due to it being still new and lack of regulations, it is considered a high risk investment. Therefore, I personally prefer more tried and true investments like the prior two. However, if you have a high risk tolerance it can be worth a try.
Pro tip: Start with the most common and well established like Bitcoin. Avoid trends like the DOGE coin.

Step 4: Reduce Risk with a Diversified Portfolio
Investing comes with risk. How much risk you are willing or can take depends on you. If you’re young, you have time to recover from losses. If you’re older, you may want to avoid high risk investments. There are ways to reduce your risk by educating yourself and diversifying. Putting all your money into one thing is risky. Spread it out between real estate, stocks, and other investments.
Pro tip: Decide on your budget for investing, then divide it between the investments.
Step 5: Automate & Track Your Investments
If you want to make sure you stay consistent in investing, automate! Set your weekly, monthly or yearly budget and set up automatic transfers. Select the investments you want to invest in and then set it and forget it. There are many automated ways to invest in stocks like M1 Finance and other similar automations. Make sure to track periodically and adjust.
Pro tip: Make sure to understand the tax implications when selling stocks and other investments.

Step 6: Invest in Yourself
Let me tell you that YOU are the best investment. Set a budget to invest in building your financial literacy and skills. Read books, take courses, and surround yourself with people who inspire you. Don’t forget you don”t always need money. You can invest your time by going to free webinars, workshops, library and online like youtube, podcasts, or communities.
Pro tip: Check out my reading list of my favorite financial books by Latinas and Women of Color!
Tips for Latino Investors
- Change your mindset: Investing isn’t just for the wealthy; it’s for todos nosotros. We have to learn how to make our dinero make us more dinero without breaking our backs.
- Get comfortable with Risk: Our community tends to avoid risk when it comes to money. However, we have to learn to get comfortable with taking risk with our money. Take steps to reduce risk.
- Find resources: There are so many resources out there. Use them! We have so much representation now.
- Start small: Even $50 a month can grow over time. The key is to get in the market now!
Final Thoughts
Starting an investment plan is one of the most powerful moves you can make for your future. It doesn’t matter where you’re starting from. The goal is to start now. Time in the market is key! It may sound intimidating, especially when we don’t know how to start. But with these steps, you can get started.
FAQs
1. What’s the minimum amount to start investing?
You can start with as little as $5. Every little bit counts! For real estate, consider house hacking or live in flips.
2. Can I invest if I have debt?
It can depend on the type of debt and interest. Prioritize high-interest debt like credit cards first. If possible, split between retirement accounts and debt repayment. Once it’s paid off, you can up your investing game.
3. How do I balance saving and investing?
Ideally, you want to have 3-6 months of expenses. Therefore, set your budget to save more than investing. Once, you have your savings, focus more on investing. Make sure to have your savings in a high-yields savings account like UPGRADE or similar for max benefits!
4. Are there resources for Latinos to learn about investing?
Absolutely! We have many Latinos/x on youtube, podcasts like MoneyChisme (wink, wink) and more that can help you from creating a budget to investing in real estate. We have so much more representation now!
Now that you’ve got the roadmap, it’s time to start building your wealth, one smart investment at a time. You’ve got this, mi gente!
