Invest Like a Mother: How to Invest Ethically and Build Wealth
For years, we have heard the same investing advice many of us First Gen Latinas get once we finally start making decent money: Put money into the stock market. Buy index funds. Keep contributing to your 401(k). Set it and forget it. And I understand why this simple advice gets repeated over and over. It […]
Personal Finance for Latinas: A Guilt-Free Guide to Managing Money

This guide to personal finance for first-generation Latinas breaks down the money basics you need to feel confident, organized, and in control of your finances, without shame, guilt, or unrealistic expectations.
Financial Reset: Audit Your Finances Like a Jefa for Wealth

Every new year, many first-generation Latinas, set goals and create a beautiful vision board full of their hopes and dreams. They place their vision board somewhere and cross their fingers that this is finally the year that they will achieve their financial goals. However, money management for Latinas, is not always simple. There may be […]
The Power of Patience: Building Wealth Doesn’t Have to Be Rushed
In today’s hustle culture, we’re constantly told to move faster, invest sooner, scale immediately. Everything is rushed. However, this can lead to mistakes and financial decisions made from anxiety versus clarity. The real path to financial freedom isn’t about speed, it’s about strategy. As a first generation Latina, I know what it feels like to […]
The Best Personal Finance Books by Women For First Gen Latinas

If you’re a first-gen Latina, who is ready to build financial literacy, learn how to manage and grow your money, then this guide is for you. These books are written by women of color who’ve built wealth from scratch.
Landlords are Evil: Becoming an Ethical Real Estate Investor
The tenant-landlord relationship is one of the most emotionally charged topics in real estate. The mentality that landlords are evil is common. But choosing to be an ethical real estate investor is possible. Search “landlords are…” and Google will finish the sentence with “greedy” or “scammy.” There are numerous of reddit threads on this. And […]
How to Avoid Financial Traps this Holiday Season
You ever feel like your paycheck disappears faster than you can think? That’s not your imagination, it’s by design. There are so many financial traps set for you. From the “limited-time” holiday spending offers to credit card promos, this economy runs on your exhaustion and confusion. But acuérdate: you’re a cycle-breaker. And part of building […]
Why two Latina Investors Invest in Real Estate vs Maxing out 401(k)s
So amiga… why did we really start investing in real estate? Because we were tired of waiting. We were doing everything “right” — saving money, investing in 401(k)s, maxing out retirement accounts. But something felt off. We still didn’t feel free. And for us two first-gen Latina investors, who were already juggling big responsibilities — […]
How United Way San Diego Empowers Latinos With Free Financial Literacy Programs and Services
Tax season can feel like a nightmare, especially for the Latino community where financial education isn’t always part of the conversation. In the latest episode of the Money Chisme Podcast, Nancy L. Sasaki, President and CEO of United Way San Diego County, breaks down essential tax preparation resources, Earned Income Tax Credit (EITC) and financial […]
How Self-Care Helps You Achieve Financial Wellness with Soledad Fernández
Did you know that financial literacy and self-care go hand-in-hand? Money isn’t just about cash and wealth, it is about building overall wellness and harmony. In this episode, Rita Soledad Fernandez-Tolino, a former public school math teacher turned financial expert and founder of Wealth Para Todos, goes into how to implement both. Burnout Meets Money […]