Invest Like a Mother: How to Invest Ethically and Build Wealth
For years, we have heard the same investing advice many of us First Gen Latinas get once we finally start making decent money: Put money into the stock market. Buy index funds. Keep contributing to your 401(k). Set it and forget it. And I understand why this simple advice gets repeated over and over. It […]
Personal Finance for Latinas: A Guilt-Free Guide to Managing Money

This guide to personal finance for first-generation Latinas breaks down the money basics you need to feel confident, organized, and in control of your finances, without shame, guilt, or unrealistic expectations.
Money Management Made Simple: 3 Budgets That Help You Save

Do you know where is your money going? Personal finance for Latinas includes understanding how to manage your money. If you don’t have a money management system, then that’s like lighting your money on fire. However, for many, the word budget feels like a punishment. This is especially true if you are a First Gen […]
Financial Reset: Audit Your Finances Like a Jefa for Wealth

Every new year, many first-generation Latinas, set goals and create a beautiful vision board full of their hopes and dreams. They place their vision board somewhere and cross their fingers that this is finally the year that they will achieve their financial goals. However, money management for Latinas, is not always simple. There may be […]
Navigating the Unique Challenges of Retirement Planning of First-Generation Immigrant Parents
As a first-generation immigrants, many of us find ourselves in the challenging position of being our parents’ retirement plan. This responsibility can often feel overwhelming, especially when combined with our own financial goals. In this blog post, we will explore practical steps for retirement planning for immigrant parents, while also securing our own financial future. […]
The Best Personal Finance Books by Women For First Gen Latinas

If you’re a first-gen Latina, who is ready to build financial literacy, learn how to manage and grow your money, then this guide is for you. These books are written by women of color who’ve built wealth from scratch.
How to Avoid Financial Traps this Holiday Season
You ever feel like your paycheck disappears faster than you can think? That’s not your imagination, it’s by design. There are so many financial traps set for you. From the “limited-time” holiday spending offers to credit card promos, this economy runs on your exhaustion and confusion. But acuérdate: you’re a cycle-breaker. And part of building […]
From Financial Ghost to First-Gen Wealth: A Latina Veteran’s Journey to Financial Literacy
Imagine learning that you are a financial ghost, all because you did not have a credit history. When Jhoanna Astudillo returned from a tour in Iraq, she was unable to purchase a car, even though she had a large downpayment. Jhoanna learned the hard way, how the lack of financial literacy can have negative effects. […]
How to stay Motivated in Your Financial Journey in a Chaotic Economy in the Latino Community
When the economy is unstable, prices are skyrocketing and the stock market crash it’s easy to feel like the American Dream was a lie. I feel you! It is a stressful time. The Latino community has just started to figure out how to manage and grow our money. Now, the rug gets pulled out from […]
How United Way San Diego Empowers Latinos With Free Financial Literacy Programs and Services
Tax season can feel like a nightmare, especially for the Latino community where financial education isn’t always part of the conversation. In the latest episode of the Money Chisme Podcast, Nancy L. Sasaki, President and CEO of United Way San Diego County, breaks down essential tax preparation resources, Earned Income Tax Credit (EITC) and financial […]